Marketing Management: (Record no. 47651)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00556nam a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251229093950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251229b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789380444406 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SI52M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh, Tejinder Jeet |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: |
| Sub Title | An Indian Perspective |
| Statement of responsibility, etc | /Tejinder Jeet Singh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Delhi: |
| Name of publisher | A.B. Publication, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 335p. ; 23 cm. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Enviornment, Pricing, Product Development, Promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.8 SI52M | 65451 | 12/29/2025 | Books | Management studies Department | RCL | RCL | General Stacks | 12/11/2025 | 695.00 | ||||
| 658.8 SI52M | 65452 | 12/29/2025 | Books | Management studies Department | RCL | RCL | General Stacks | 12/11/2025 | 695.00 |