Share Integrated Marketing Communications in Digital Age (Record no. 48006)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00650nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RNL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260325100134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260325b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789349178779 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 K13I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kadam, Anamika |
| 245 ## - TITLE STATEMENT | |
| Title | Share Integrated Marketing Communications in Digital Age |
| Statement of responsibility, etc | / Anamika Kadam, Nitish Bagdi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi: |
| Name of publisher | JSR Publishing House LLP, |
| Year of publication | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 204p. ; 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | UGCF (NEP) |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | IMC Planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | IMC- Designing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bagdi, Nitish |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.802 K13I | 65745 | 03/25/2026 | Books | Commerce Department Books | RCL | RCL | General Stacks | 01/27/2026 | 495.00 | ||||
| 658.802 K13I | 65746 | 03/25/2026 | Books | Commerce Department Books | RCL | RCL | General Stacks | 01/27/2026 | 495.00 |