Digital Marketing Strategy : (Record no. 48038)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03737nam a22002418i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RNL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260330070111.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260214s2025 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398622067 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 K63D |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kingsnorth, Simon, |
| 245 10 - TITLE STATEMENT | |
| Title | Digital Marketing Strategy : |
| Sub Title | An Integrated Approach to Online Marketing |
| Statement of responsibility, etc | / Simon Kingsnorth. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New York: |
| Name of publisher | Kogan Page, |
| Year of publication | 2026. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 416p. ; 23cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter - 00: Introduction – how will this book transform your digital marketing strategy?;<br/>Chapter - 01: The foundations of digital marketing;<br/>Section - ONE: Knowing your business objectives and your customer;<br/>Chapter - 02: Understanding the digital ecosystem;<br/>Chapter - 03: Integrating digital into wider organization strategy;<br/>Chapter - 04: Understanding the evolving digital consumer;<br/>Chapter - 05: Barriers, considerations and data protection in digital marketing strategy;<br/>Section - TWO: Integrating digital change into your wider organization;<br/>Chapter - 06: Enabling technologies for online marketing and digital transformation;<br/>Chapter - 07: Planning your digital marketing strategy – objectives, teams and budgeting;<br/>Section - THREE: Using channel strategy to reach your customers;<br/>Chapter - 08: SEO strategy and organic techniques;<br/>Chapter - 09: Building and optimizing a winning paid search strategy;<br/>Chapter - 10: Display and social media advertising;<br/>Chapter - 11: Tailoring your social media strategy;<br/>Chapter - 12: Marketing automation, messaging and email marketing – the unsung heroes;<br/>Chapter - 13: Affiliate schemes and partnerships to deliver highly targeted leads;<br/>Chapter - 14: Lead generation that delivers results;<br/>Chapter - 15: Content strategy – a key pillar of success;<br/>Chapter - 16: Personalizing the customer journey and digital experience;<br/>Section - FOUR: Conversion, retention and measurement;<br/>Chapter - 17: Effective experience design (XD);<br/>Chapter - 18: Optimizing your e-commerce platform;<br/>Chapter - 19: Managing loyalty, CRM and data;<br/>Chapter - 20: Measuring success through data analytics and reporting;<br/>Section - FIVE: Tailoring your final digital marketing strategy;<br/>Chapter - 21: Providing a smooth online service and customer experience;<br/>Chapter - 22: Putting together your digital marketing strategy; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools. Digital Marketing Strategy is an international bestseller, providing practical information on structuring and implementing a more strategic approach to digital marketing. In this fully updated fourth edition, Simon Kingsnorth explores AI in marketing, e-commerce, marketing automation and the utilization of digital analytical tools. This new edition also includes fresh real-world examples and platform recommendations around AI. With new cutting-edge insights on AI in advertising, NFTs, the metaverse and Web3, Digital Marketing Strategy serves as an ideal roadmap for navigating digital channels and operations. This book includes checklists, key terminology, and insights from leading industry experts to aid in the development of your own digital marketing strategy. Supplemented by online resources consisting of practical implementation guides, presentation slides and activity sheets. This is an essential guide for marketers and students seeking to build an effective digital strategy"-- |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Digital Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.872 K63D | 65783 | 3861.00 | 03/30/2026 | Books | Commerce Department Books | RCL | RCL | General Stacks | 01/29/2026 | 3861.00 |