Ethical AI in Marketing : (Record no. 48039)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02478cam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260330071336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241006s2025 enk b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398622296 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.02 A31E |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alexander, Nicole M. |
| 245 10 - TITLE STATEMENT | |
| Title | Ethical AI in Marketing : |
| Sub Title | Aligning Growth, Responsibility and Customer Trust |
| Statement of responsibility, etc | / Nicole M. Alexander. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Ethical artificial intelligence in marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | London: |
| Name of publisher | Kogan Page, |
| Year of publication | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 266p. ; 23cm. |
| Other physical details | illustration; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword / by Anindya Ghose -- Introduction -- Part 1: Foundations of ethical AI in marketing. 1. Ethical AI in modern marketing ; 2. Defining ethical AI principles for marketing ; 3. Human-centered AI in marketing -- Part 2: Turning principles into practice. 4. Navigating challenges and seizing opportunities ; 5. P.A.C.T. : an ethical AI framework for marketers -- Part 3: Building consumer trust through ethical AI marketing. 6. Consumer trust and perception of AI in marketing ; 7. Ethical consumer engagement in AI marketing ; 8. Governance and oversight in ethical AI marketing -- Part 4: Leading with integrity and future-proofing marketing. 9. Cultivating a culture of ethics ; 10. The evolving landscape of AI tools and applications ; 11. Navigating the horizon : continuous learning and adaptive strategies -- Conclusion: A call to action for ethical leadership -- Glossary -- Postscript. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical. Whether you're launching your first AI marketing initiative or scaling existing programs, this practical guide equips senior marketing professionals and aspiring leaders with the strategic insight and tactical expertise needed to navigate the complexities of AI-driven marketing. Offering a comprehensive roadmap for those responsible for implementing AI solutions, it explores how to harness AI's transformative power while upholding ethical standards and fostering consumer trust"--Back cover |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Artificial intelligence |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Artificial intelligence |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Intelligence artificielle |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Artificial intelligence |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.02 A31E | 65785 | 3585.52 | 03/30/2026 | Books | Commerce Department Books | RCL | RCL | General Stacks | 01/29/2026 | 3585.52 |