Marketing Strategy : (Record no. 48042)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02258cam a22002538i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260330100305.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250919s2025 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398621725 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398621749 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 T55M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tiffany, Jenna |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Strategy : |
| Sub Title | Implementing and Measuring a Successful Marketing Strategy |
| Statement of responsibility, etc | / Jenna Tiffany. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | London: |
| Name of publisher | Kogan Page, |
| Year of publication | 2026. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 343p. ; 23cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition) WINNER: Business Book Awards 2022 - Sales & Marketing category (first edition) To see top marketing results in your organisation, you need a strategy. Creating a marketing strategy is essential to optimizing success within the marketing industry. Learn how to create and implement an effective framework with this highly awarded, easy-to-follow guide. This new edition of Marketing Strategy covers essential topics, from why strategy is important and how to create it, to how to implement it and measure its success. It features new content on the advancement of Generative AI and how to use it, and fresh and updated real-world examples perspectives from international brands such as Disney. The book explores the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up and gives pre-emptive tools for avoiding them. Marketing Strategy takes a highly practical approach. Chapters are supported by short tasks and templates to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step plan for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes online resources to support further learning of content"-- Provided by publisher. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.8 T55M | 65784 | 4229.24 | 03/30/2026 | Books | Commerce Department Books | RCL | RCL | General Stacks | 01/29/2026 | 4229.24 |