Marketing Analytics Using Excel : (Record no. 48044)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02411cam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RNL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260330112655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251811s2025 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781529681895 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 K33M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh Kaurav, Rahul Pratap |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Analytics Using Excel : |
| Sub Title | A Beginner′s Guide / |
| Statement of responsibility, etc | Rahul Pratap Singh Kaurav, Asha Thomas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi: |
| Name of publisher | Sage Publication, |
| Year of publication | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 427p. ; 25cm. |
| Other physical details | illustrations |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction to Marketing Analytics <br/>2. Basics of Excel in Marketing Analytics <br/>3. Data in Marketing <br/>4. Understanding the Market <br/>5. Metrics and Key Performance Indicators <br/>6. Customer Analytics <br/>7. Analysing Marketing Mix <br/>8. Marketing Mix Modelling <br/>9. Forecasting for Sales <br/>10. Artificial Intelligence in Marketing Analytics <br/>11. Perspective Analytics in Marketing <br/>12. Digital Marketing Analytics <br/>13. Reporting and Visualization <br/>14. Free and Open Access Tools <br/>15. Market of Marketing Analytics |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.<br/>Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: <br/>• Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.<br/>• Exercises, activities and discussion questions to reinforce learning.<br/>• A focus on open access tools and career prospects which encourages readers to develop further. <br/>This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business intelligence |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Asha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.87 K33M | 65782 | 5979.48 | 03/30/2026 | Books | Commerce Department Books | RCL | RCL | General Stacks | 01/29/2026 | 5979.48 |