10 Principles of Effective Social Media Marketing: (Record no. 48045)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02902cam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260401044026.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250724s2025 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398621442 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 ST24T |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stansel, Jon-Stephen |
| 245 14 - TITLE STATEMENT | |
| Title | 10 Principles of Effective Social Media Marketing: |
| Sub Title | Strategies to Guarantee Impact / |
| Statement of responsibility, etc | Jon-Stephen Stansel. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | The 10 Principles of Effective Social Media Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | London: |
| Name of publisher | Kogan Page, |
| Year of publication | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 223 pages ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Machine generated contents note: Chapter - 01: Build a Strong Team Chapter - 02: Create Accessible Content Chapter - 03: Develop a Consistent Voice Chapter - 04: Deliver Education or Entertainment Chapter - 05: Be Honest and Authentic Chapter - 06: Be Human and Speak to Humans Chapter - 07: Focus on the Audience Chapter - 08: Timing is Everything Chapter - 09: Managing a Crisis Chapter - 10: You Need a Budget. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing.This book provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organization they work for, or what changes occur in terms of platforms or trends. Designed for social media marketers at any stage of their career journey this book is most helpful for those in their early to mid-careers, starting out leading social media content development and their own teams, but it provides useful insights for anyone working in the sector on how they can create social posts that have the most impact.Written by leading social media expert, Jon-Stephen Stansel, each chapter discusses a different principle of great social media marketing, with examples from brands such as HBO, Xbox and Beyond Meat, and providing recommendations for how social media managers can apply each principle to their own social channels. By remaining platform agnostic, it delivers a timeless approach that can be utilized by any team using any software, and will be able to provide guidance regardless of what changes happen in the fast-moving social media landscape. Covering topics such as tone of voice, creating accessible content, building the right team and how to manage in a crisis, this book equips social teams with everything they need to create compelling and impactful posts across any platform at any time"-- Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Social media |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | COMPUTERS / Internet / Social Media |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | COMPUTERS / Internet / User-Generated Content |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.872 ST24T | 65786 | 04/01/2026 | Books | Commerce Department Books | RCL | RCL | General Stacks | 01/29/2026 | 3033.76 |