| Formatted contents note |
Part 1 – Nature of Communication (Chs. 1–5)<br/>Introduces the foundations, flows, and functions of communication in organisations—covering downward, upward, lateral, diagonal, spiral, and grapevine channels. Explains barriers (semantic, socio-psychological, and cultural) and the 7 C's of effective communication. Also trains readers in the SQ3R reading method, active listening, and the role of non-verbal and virtual cues such as eye contact, posture, and body language in online settings<br/>Part 2 – Use of Languages (Chs. 6–7)<br/>Focuses on Business English and style refinement—avoiding jargon and verbosity, applying grammatical precision, and using punctuation and tense correctly. Includes modules on pronunciation (IPA), vocabulary building, idioms, phrasal verbs, and professional abbreviations<br/>Part 3 – Business Writing (Chs. 8–12)<br/>Covers the complete range of business correspondence—from letters, emails, and reports to résumés, proposals, and meeting documents. Provides clear tips for persuasive writing, correct layout and tone, and drafting replies, complaints, and quotations. Practical templates and worked examples make this section a ready-to-use office toolkit<br/>Part 4 – Oral Communication (Ch. 13)<br/>Covers oral presentations, group discussions, and interviews—explaining structure, delivery, visual aids, and common challenges<br/>Part 5 – Intercultural Communication (Chs. 14–15)<br/>Explains conflict and negotiation processes, decision-making techniques, and meeting etiquette. Discusses cross-cultural communication, ethics, and business etiquette across global contexts, including the 'Ten Commandments of Ethical Communication'<br/>Part 6 – Business Communication & Technology (Ch. 16)<br/>Traces the evolution from early communication waves to today's digital integration—highlighting telecom, electronic media, and virtual-office tools<br/>Part 7 – Effective Writing (Ch. 17)<br/>Offers structured guidance for essay writing on business-relevant themes such as advertising, entrepreneurship, and public relations<br/>Appendices<br/>Employment Communication – Key principles and templates for CVs, cover letters, and interviews<br/>Group Communication – Frameworks for meetings, workshops, conferences, and webinars<br/>The structure of the book is as follows:<br/><br/>Learning Objectives – Every chapter opens with focused learning goals to help students know what they'll achieve<br/>Case-based Introductions – Practical examples or short case studies ('Let's Discuss') set the context and make topics relatable<br/>Step-by-step Explanations – Concepts are presented in a simple, progressive manner, supported by examples, tables, and highlighted 'Key Points'<br/>Review & Application – Chapters close with comprehensive review questions—both conceptual and practical—to test understanding or support classroom discussions<br/>Appendices – The book ends with ready-to-use templates, model formats, and language notes for employment communication, meetings, and group interactions |
| Summary, etc |
Business Communication is a complete and practice-oriented textbook that builds strong communication skills from fundamentals to workplace applications. It covers every essential aspect—listening, reading, non-verbal communication, grammar, and English usage—before advancing to business letters, reports, emails, proposals, and CVs. Updated for a digital-first era, it integrates online communication etiquette, non-verbal cues for virtual meetings, and professional email writing. Each chapter follows a structured learning path with objectives, caselets, key points, and review questions, making it ideal for students, professionals, and trainers alike. |
