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Advertising Management / Rajeev Batra, John G. Myers and David A. Aaker

By: Material type: TextTextPublication details: New Delhi: Pearson, 2018Edition: 5th edDescription: 768p.: col. ill.; 25cmISBN:
  • 9788177588507
DDC classification:
  • 659.1  B34A
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Item type Home library Call number Materials specified Status Date due Barcode
Books Books RCL 659.1 B34A (Browse shelf(Opens below)) Available 60777

Includes index.

Includes bibliographical references.

English

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