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Marketing Management: Indian Context* Global Perspective / VS Ramaswamy and S Namakumari
Material type:
TextPublication details: New Delhi: Sage; 2018.Edition: 6th edDescription: xivii,798p. col. ill.; 28cmISBN: - 9789352807383
- 658.8 R22M
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| 658.8 P78B Book yourself Solid | 658.8 P82A A I for Marketing and Product Innovation | 658.8 P82A A I for Marketing and Product Innovation | 658.8 R22M Marketing Management: | 658.8 R22M Marketing Management: | 658.8 R22M Marketing Management: | 658.8 S71I International Marketing (An Indian Perspective) |
Includes bibliographical references and index.
English
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