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Advertising and Promotions: An Integrated Brand Approach

Semenik, Richard J

Advertising and Promotions: An Integrated Brand Approach - 6th ed. - New Delhi, Cengage Learning 2013

ISBN: 978-81-315-1738-3

Dewey Class. No.: 659.1 SE50A

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Advertising and Promotions: An Integrated Brand Approach

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