Advertising and Promotions: (Record no. 24868)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RNL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250714055529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090707b ii f a fnsan d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-315-1738-3 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SE50A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotions: |
| Sub Title | An Integrated Brand Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher | Cengage Learning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Year of publication | 2013 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 659.1 SE50A | 55452 | 10/02/2018 | Books | Management studies Department | RCL | RCL | General Stacks | 10/02/2018 | DDC | |||||
| 659.1 SE50A | 55453 | Books | Management studies Department | RCL | RCL | General Stacks | DDC | 0.00 | ||||||
| 659.1 SE50A | 55454 | Books | Management studies Department | RCL | RCL | General Stacks | DDC | 0.00 |