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Advertising & ICM: Principles & Practice

Moriarty, Sandra

Advertising & ICM: Principles & Practice / Sandra Moriarty, Nancy Mitchell & William Wells - 10th ed. - New Delh: Pearson, 2017. - 669p.: col. ill.; 25cm.

Includes bibliographical references and index.


English

9789332574144

659.1 / M77A

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