Advertising & ICM: Principles & Practice (Record no. 27487)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00504nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332574144 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | M77A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & ICM: Principles & Practice |
| Statement of responsibility, etc. | / Sandra Moriarty, Nancy Mitchell & William Wells |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delh: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669p.: |
| Other physical details | col. ill.; |
| Accompanying material | 25cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="www.pearson.co.in">www.pearson.co.in</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RCL | RCL | 10/03/2018 | 1 | 659.1 M77A | 60856 | 04/20/2022 | 04/11/2022 | 10/03/2018 | Books | ||||
| RCL | RCL | 10/03/2018 | 3 | 659.1 M77A | 60857 | 04/12/2022 | 01/11/2022 | 10/03/2018 | Books | ||||
| RCL | RCL | 10/03/2018 | 2 | 659.1 M77A | 60858 | 09/19/2019 | 09/02/2019 | 10/03/2018 | Books |