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Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Focus Across the Firm / Valarie A. Zeithaml...[et al.] - Seventh Edition - Chennai: Mc Graw Hill, 2024. - xxxvi, 582p. ; 24 cm.

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English

ISBN: 9789353160777

Subjects--Topical Terms:
Marketing, Customer, Customer Relationships

Dewey Class. No.: 658.8 Z46S

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Services Marketing: Integrating Customer Focus Across the Firm

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