Services Marketing: (Record no. 46131)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00634nam a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204095507.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353160777 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 Z46S |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing: |
| Sub Title | Integrating Customer Focus Across the Firm |
| Statement of responsibility, etc | / Valarie A. Zeithaml...[et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Chennai: |
| Name of publisher | Mc Graw Hill, |
| Year of publication | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvi, 582p. ; 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Included Indexes |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing, Customer, Customer Relationships |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zeithami, Valarie A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.8 Z46S | 64507 | 12/04/2024 | Books | Management studies Department | RCL | RCL | General Stacks | 12/04/2024 | DDC | 1000.00 |