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Customer Relationship Management: Emerging Concepts, Tools and Applications

Customer Relationship Management: Emerging Concepts, Tools and Applications /Jagdish N Sheth, Ed., Atul Parvatiyar, Ed. and G Shainesh, Ed. - 32nd. - Chennai: McGraw Hill 2023. - xv, 544p. ; 23 cm.

English

ISBN: 9780070435049

Subjects--Topical Terms:
Management, Relationship Management

Dewey Class. No.: 658.812 SH66C

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Customer Relationship Management: Emerging Concepts, Tools and Applications

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