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Services Marketing Essentials: You Always wanted to Know, A Deep dive into the theory and practice of Services Marketing

Desai, Vishal

Services Marketing Essentials: You Always wanted to Know, A Deep dive into the theory and practice of Services Marketing /Vishal Desai - USA: Vibrant Publishers, 2023. - 214p. ; 21 cm.

Included Bibliography

English

ISBN: 9781636511757

Subjects--Topical Terms:
Marketing Mix, Service Quality, Service Pricing

Dewey Class. No.: 658.8 D34S

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Services Marketing Essentials: You Always wanted to Know, A Deep dive into the theory and practice of Services Marketing

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