Services Marketing Essentials: (Record no. 47989)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00637nam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260324092717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260324b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781636511757 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 D34S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Desai, Vishal |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing Essentials: |
| Sub Title | You Always wanted to Know, A Deep dive into the theory and practice of Services Marketing |
| Statement of responsibility, etc | /Vishal Desai |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | USA: |
| Name of publisher | Vibrant Publishers, |
| Year of publication | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 214p. ; 21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Included Bibliography |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Mix, Service Quality, Service Pricing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.8 D34S | 65734 | 03/24/2026 | Books | Commerce Department Books | RCL | RCL | General Stacks | 01/20/2026 | 899.00 | ||||
| 658.8 D34S | 65735 | 03/24/2026 | Books | Commerce Department Books | RCL | RCL | General Stacks | 01/20/2026 | 899.00 |