Business Analytics : (Record no. 48043)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02388nam a22002535i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RNL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260330104521.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221028s2023 cau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781529796117 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.401 G55B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gordon, Mary Ellen, |
| 245 10 - TITLE STATEMENT | |
| Title | Business Analytics : |
| Sub Title | Combining Data Analysis and Judgement to Inform Decisions |
| Statement of responsibility, etc | / Mary Ellen Gordon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | London: |
| Name of publisher | Sage Publications, |
| Year of publication | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 219p. ; 23cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: How Data And Analytics Can Enhance Human Decision-Making In Organisations<br/> Chapter 2: Why Organisational, Legal, Cultural, And Ethical Considerations Shape What Can And Should Be Done With Data And Analytics<br/>Chapter 3: Preparing To Work With Data<br/>Chapter 4: Analysis Fundamentals<br/>Chapter 5: Communicating Analytical Results <br/>Chapter 6: Marketing Analytics<br/>Chapter 7: HR / People Analytics <br/>Chapter 8: Operational Analytics<br/>Chapter 9: Financial Analytics<br/>Chapter 10: The Future Of Data And Analytics |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: • Analytics in Practice vignettes show how data and analytics have been applied in real organisations • Video interviews with industry professionals bring examples to life • A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Decision Analysis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Quantitative Techniques for Business & Management Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Quantitative |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Statistical Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.401 G55B | 65781 | 6106.73 | 03/30/2026 | Books | Commerce Department Books | RCL | RCL | General Stacks | 01/29/2026 | 6106.73 |