B2B Marketing Fundamentals: (Record no. 48047)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01380cam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260401045101.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 252409s2025 enk b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398619647 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 M19B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mackie, Kate |
| 245 10 - TITLE STATEMENT | |
| Title | B2B Marketing Fundamentals: |
| Sub Title | Drive Impact Across Brand, Reputation, Relationships and Revenue |
| Statement of responsibility, etc | / Kate Mackie. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Business to business marketing fundamentals |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | London: |
| Name of publisher | Kogan Page, |
| Year of publication | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 228p. ; 24cm. |
| Other physical details | Illustration; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing as a business function -- Back to brilliant basics -- Strategic planning in B2B -- B2B audience targeting -- B2B brand: Why it matters more than you think -- Reputation: Built through loyalty, advocacy and success stories -- Relationships: Maximizing your most valuable asset -- Revenue: Unlocking marketing influenced sales -- Internal communication: Activating internal advocates -- marketing management: Getting the business behind you -- Conclusion: Marketing means business. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Industrial marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.804 M19B | 65780 | 04/01/2026 | Books | Commerce Department Books | RCL | RCL | General Stacks | 01/29/2026 | 3179.98 |