B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue / Kate Mackie.
Material type:
TextPublication details: London: Kogan Page, 2025.Description: xvi, 228p. ; 24cm. IllustrationISBN: - 9781398619647
- Business to business marketing fundamentals
- 658.804 M19B
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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RCL | Commerce Department Books | 658.804 M19B (Browse shelf(Opens below)) | Available | 65780 |
Includes bibliographical references and index.
Marketing as a business function -- Back to brilliant basics -- Strategic planning in B2B -- B2B audience targeting -- B2B brand: Why it matters more than you think -- Reputation: Built through loyalty, advocacy and success stories -- Relationships: Maximizing your most valuable asset -- Revenue: Unlocking marketing influenced sales -- Internal communication: Activating internal advocates -- marketing management: Getting the business behind you -- Conclusion: Marketing means business.
Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.
English
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