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Principles of Marketing / Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri
Material type:
TextPublication details: New Delhi: Pearson, 2018.Edition: 17th edDescription: xxii,701p.: col. ill.; 26cmISBN: - 9789352865611
- 658.8 K94P
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| 658.8 K94M Marketing Management | 658.8 K94M Marketing Management: Analysis Planning and Control | 658.8 K94M Marketing Management | 658.8 K94P Principles of Marketing | 658.8 K94P Principles of Marketing | 658.8 K94P Principles of Marketing | 658.8 K94P Principles of Marketing |
Includes bibliographical references and index.
English
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