Includes bibliographical references and index.

Foreword / by Anindya Ghose -- Introduction -- Part 1: Foundations of ethical AI in marketing. 1. Ethical AI in modern marketing ; 2. Defining ethical AI principles for marketing ; 3. Human-centered AI in marketing -- Part 2: Turning principles into practice. 4. Navigating challenges and seizing opportunities ; 5. P.A.C.T. : an ethical AI framework for marketers -- Part 3: Building consumer trust through ethical AI marketing. 6. Consumer trust and perception of AI in marketing ; 7. Ethical consumer engagement in AI marketing ; 8. Governance and oversight in ethical AI marketing -- Part 4: Leading with integrity and future-proofing marketing. 9. Cultivating a culture of ethics ; 10. The evolving landscape of AI tools and applications ; 11. Navigating the horizon : continuous learning and adaptive strategies -- Conclusion: A call to action for ethical leadership -- Glossary -- Postscript.

"The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical. Whether you're launching your first AI marketing initiative or scaling existing programs, this practical guide equips senior marketing professionals and aspiring leaders with the strategic insight and tactical expertise needed to navigate the complexities of AI-driven marketing. Offering a comprehensive roadmap for those responsible for implementing AI solutions, it explores how to harness AI's transformative power while upholding ethical standards and fostering consumer trust"--Back cover

English