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Services Marketing: Integrating Customer Focus Across the Firm / Valarie A. Zeithaml...[et al.]
Material type:
TextPublication details: Chennai: Mc Graw Hill, 2024.Edition: Seventh EditionDescription: xxxvi, 582p. ; 24 cmISBN: - 9789353160777
- 658.8 Z46S
Contents:
Included Indexes
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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RCL | Management studies Department | 658.8 Z46S (Browse shelf(Opens below)) | Available | 64507 |
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| 658.4 V410 Organisational Behaviour | 658.4 V410 Organisational Behaviour | 658.8 C81B Basic Marketing; Concepts, Decisions, and Strategies. | 658.8 Z46S Services Marketing: Integrating Customer Focus Across the Firm | 658.802 E36M Marketing Communications | 658.812 SH66C Customer Relationship Management: Emerging Concepts, Tools and Applications | 658.82 P23S Sales and Distribution Management |
Included Indexes
English
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