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Customer Relationship Management: Emerging Concepts, Tools and Applications /Jagdish N Sheth, Ed., Atul Parvatiyar, Ed. and G Shainesh, Ed.
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TextPublication details: Chennai: McGraw Hill 2023.Edition: 32ndDescription: xv, 544p. ; 23 cmISBN: - 9780070435049
- 658.812 SH66C
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RCL | Management studies Department | 658.812 SH66C (Browse shelf(Opens below)) | Available | 64508 |
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| 658.8 C81B Basic Marketing; Concepts, Decisions, and Strategies. | 658.8 Z46S Services Marketing: Integrating Customer Focus Across the Firm | 658.802 E36M Marketing Communications | 658.812 SH66C Customer Relationship Management: Emerging Concepts, Tools and Applications | 658.82 P23S Sales and Distribution Management | 658.8702 B48R Retail Management: A Strategic Approach | 658.872 G96D Digital Marketing |
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