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Advertising & IMC: Principles & Practice

By: Contributor(s): Material type: TextTextPublication details: New Delh: Pearson, 2017.Edition: 10th edDescription: 669p.: col. ill.; 25cmISBN:
  • 978-93-325-7414-4
DDC classification:
  • 659.1 M77A
Online resources:
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Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode
Books Books RCL Management studies Department 659.1 M77A (Browse shelf(Opens below)) Available 60856
Books Books RCL Management studies Department 659.1 M77A (Browse shelf(Opens below)) Available 60857
Books Books RCL Management studies Department 659.1 M77A (Browse shelf(Opens below)) Available 60858

Includes bibliographical references and index.

English

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